- INTERNET POWER
- HOTEL CHAINS
Internet has facilitated the interconnection of groups of people with interests and / or common bonds. Social Media is a concept born from the development of technology and the Internet 2.0, and points out that the capacity and ability to share, create, interact, communicate, collaborate, listen and have a voice, which is why it has become a powerful tool in advertising, marketing, public relations and interaction with captive customers and potential customers.
Recently, there has been growth in the use of social media as part of the Hotel marketing strategies. Here we list some of the major benefits of Social Media for business.