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Channel Management

Hotel Chains ... Stop the enormous annual loss

"Experts agree that the average annual losses are around 10%."

The allocation of inventories by the hotel continues to be for many chains and independents a very costly and consistently overlooked process within the hotels administration. Allotments to each sales channel such as, the hotels website, GDS, wholesalers, OTA (online travel agencies), airlines and travel agencies, require the guarantee of a certain number of rooms or each type. In many cases, there are as many as 15 or more different channels that need 24/7 supervision. Since these allocations are static, fixed price rates, the only way to increase a room rate in each channel is manually that herein lays the problem of incessant human error. Additionally, since each channel is not expected to sell 100% of their allocation, more rooms are allocated than exist in the hotel.

Hyatt was losing over $50 Million a year not having this solution

As a result following are some of the errors that occur that greatly reduce hotel revenue.

• Over–booking due to over allocation of inventory
• Under-booking due to left over rooms in various channel allocations
• Rooms sold below market price due to non-updated rates
• Input errors by hotel personnel resulting in rate, price, and date errors.
• Failure of personnel to transfer reservations from each channel to the PMS

All of these issues are resolved by Univisit through our HDMS and Internet Power, seamlessly connecting your distribution channels to your PMS

• Manage availability and rates from one place with simple access to all sales channels
• All reservations are captured electronically with no manual input required
• Reservations may not be made unless there is adequate inventory
• All rates in all channels are current allowing for real-time price adjustments based on the hotels management and automated pricing systems
• Reduces phone calls from various channels inquiring on rate and availability
• Experiment with more sales channels without incurring the complex management of multiple allotments
• Be more proactive in managing rates according to occupancy rates.  Rates may be updated manually for each channel or all channels simultaneously  Rates may also be automated based upon the hotels particular algorithm
• Access to sales reports, in real-time, through your PC or mobile devices such as, iPhone, Blackberry, etc. 
• Generate sales statistics on all distribution channels in seconds via your PC or mobile device such as iPhone, Blackberry, etc.

With today's available technology, Channel Management is a must for any hotel or hotel chain. Ease of management and reduction of errors will result in large revenue increases. If your channel management system does not do the things listed above call us today. You will be money ahead!